Holistic retail design : reshaping shopping for the digital era

• Philipp Teufel
• Rainer Zimmermann

Fra forlagets omtale: Holistic Retail Design sets out a theory on the design of retail formats and shopping experiences. It introduces strategies in holistic constitution and the improvement of retail experiences across stationary, temporary, and digital customer touchpoints and intermediates between the consumer, the retail brand, and the products being offered.